Improving Profitability in Advertising Agencies with PSA Software
Most advertising agencies don’t struggle because of a lack of creativity. They struggle because the behind-the-scenes work, such as project planning, tracking hours, managing revisions, coordinating teams, and billing clients, takes more time and effort than it should. When your team is juggling multiple tools, scattered updates, and last-minute changes, creativity isn’t the problem. The workflow is. This is exactly where PSA (Professional Services Automation) software makes a difference. PSA isn’t just another tool; it helps agencies run smoother operations, control project costs, and ultimately improve profitability. Let’s break down how PSA helps advertising agencies run better and earn more, without complicating how they work. 1. Tracking Billable Hours Efficiently One of the biggest challenges in agencies is knowing how much time actually goes into client work. People work across multiple campaigns, shift between tasks, and sometimes forget to log time until the end of the da...